Artificial intelligence (AI) is transforming the pharmaceutical industry and continues to be a key topic of discussion in the field. As medical affairs grow more complex, AI can significantly reduce the time required to analyze and extract valuable insights, thereby accelerating the generation of actionable information.
With patients’ well-being as a top priority, our 4Sight approach to AI is designed to enhance medical affairs through the optimal combination of the right platform, skilled people, and refined processes to drive exceptional performance. In this installment of our 4Sight series, we will explore the role of people and empowering teams to achieve outstanding medical affairs performance with AI.
The importance of investing in people
People are at the center of converting insights into action and delivering meaningful outcomes through AI-enabled medical affairs. Our innate curiosity drives us to ask the critical question, “Why?” which helps us to close the loop in medical affairs insights effectively.
While AI can enhance operational effectiveness, its implementation requires substantial organizational and individual change. Concerns about team capabilities, resource limitations, and reluctance to adopting new technology can further complicate the process. Investing in training programs and change management initiatives is essential for empowering teams and driving performance in medical affairs.
Navigating change and empowering people
By following several key steps, organizations can empower individuals to embrace the transformative potential of AI while fostering a culture of continuous learning and adaptation.
Demonstrate value: Raising awareness of upcoming changes and instilling a desire to be involved is essential to empowering people in a company. Actively showcasing the value proposition of AI through compelling campaigns drives transformative change, and leveraging internal communication strategies is an effective way to highlight tangible benefits.
Level up with training: Implementing impactful training programs equips individuals with essential skills needed for successful AI integration. Digital literacy ensures people possess the knowledge necessary to work seamlessly with AI tools. A baseline understanding of common platforms like generative AI and natural language processing is also important. Linking concepts directly to job roles empowers people to harness the full potential of AI and drive meaningful progress.
Cultivate curiosity: Old “best practices” may need to be unlearned. For instance, field teams may have previously avoided long-form detail in call notes, but with AI-powered free text processing, they can now provide complete and accurate notes, focusing on meaning rather than length. Training individuals to discern necessary information and generate insights fosters a curiosity-driven mindset capable of identifying knowledge gaps efficiently.
Reinforce change: Reinforcing chance encourages continued AI adoption. Identifying and empowering AI champions helps advocate for new processes. Providing ongoing support, offering resources like cheat sheets, and celebrating successes and the impact of data contributions help reinforce change. Recognition and appreciation drive a culture receptive to change, maintaining long-term motivation and excitement.
Place people at the center: A holistic approach empowers individuals to adopt AI technologies. Organizations that empower individuals to embrace AI’s transformative potential while nurturing a culture of continuous learning and adaptation are better positioned to drive outstanding performance in medical affairs.
The platform is not the solution.
We recognize that even the most advanced tools and platforms are only as effective as the people and processes that support them.
4Sight is a comprehensive solution that aligns the right combination of platform, people, and process to empower medical affairs teams and drive performance. Rather than relying on individual components, 4Sight takes a holistic approach to optimizing your medical affairs efforts.
Success is insight with 4Sight by Envision
Stay tuned for the next installments of this blog series to learn more about 4Sight. Are you interested in discovering the secrets to unlocking outstanding medical affairs performance through AI? Download our eBook now.