Artificial intelligence (AI) is one of the most prevalent topics in medical affairs. Its ability to transform both medical affairs and the wider pharmaceutical industry sparks fascination and apprehension alike, fueled by the continuous and rapid advancements in AI platforms.
Today, medical affairs is becoming increasingly more complex. Implementing AI can help with insights generation by dramatically accelerating the time to analyze and extract meaningful value from data.
4Sight by Envision: Platform, people, and process drive performance
Our 4Sight approach to the medical affairs insights journey is a comprehensive methodology that aligns the right combination of AI platform, people, and process to empower teams and achieve outstanding medical affairs performance. Used as a tool in the right way, AI can transform the insights journey, expediting decision-making and the time from insights to action.
Platform: A dedicated AI platform, such as OKRA.ai, can automate the analysis of unstructured and disparate data sources, revealing trends and patterns.
People: Investing in training and change management programs to empower teams to find strategic value in data, and acting upon it.
Process: The right processes in place enable efficient discovery, delivery, and utilization of data.
Performance: The right combination of platform, people, and process can drive outstanding medical affairs performance by providing timely, actionable insights that enhance medical strategy.
In this blog series, we will discuss each of these elements and explore their role in the insights journey.
Why is insight generation challenging?
Collecting data, uncovering insights, and acting on them to see a meaningful impact are crucial aspects of medical affairs. However, generating insights for medical affairs faces several challenges, including:
- Intelligence gathering: Collecting and processing unstructured, text-based information, poses a significant hurdle
- Data volume: Dealing with large amounts of data results in time-consuming data analysis, potentially delaying the generation of meaningful insights
- Irregular insight sharing: Inefficient or inconsistent sharing of insights limits transparency and collaboration among different teams, hindering effective decision making
- Lack of learning application: Failure to utilize insights to inform future actions prevents organizations from fully leveraging the value of the insights generated
Ultimately, these challenges can lead to confusion around the impact of medical affairs initiatives. Without the proper collection and analysis of insights, the value of the data is lost, and strategies may fall short of success.
Unlocking intelligence with the right AI platform
Not all platforms are created equal. Having a dedicated AI platform is vital for pharmaceutical companies to overcome challenges, generate actionable insights, and achieve medical value. OKRA.ai has been specifically designed for use in medical affairs. With its power to leverage multiple different data sources, organizations can track insights and action findings to see real impact. The benefits of OKRA.ai include:
- Automation: Unstructured and disparate data sources can be converted into insights with a fully automated process
- Speed: Insights can be uncovered and actioned 80% quicker than manual processes
- Insights: Evidence gaps, themes, topics, and emerging trends can be identified and tracked across all markets worldwide
- Impact: By establishing feedback loops, organizations can track insights, implement action, and measure impact over time
With OKRA.ai, medical affairs teams can gain valuable insights from real-time trends, sentiment, evidence gaps, and themes across both global and local markets. These meaningful insights enable proactive and continuous engagement with key stakeholders, distinguishing actionable information from mere observations. This approach not only informs future products and evidence-generation strategies, but also ensures alignment with market needs and broader company goals.
Download our eBook to see our made-for-medical solution in action.
The platform is not the solution.
We recognize that even the most advanced tools and platforms are only as effective as the people and processes that support them.
4Sight is a comprehensive solution that aligns the right combination of platform, people, and process to empower medical affairs teams and drive performance. Rather than relying on individual components, 4Sight takes a holistic approach to optimizing your medical affairs efforts.
Success is insight with 4Sight by Envision
Stay tuned for the next installments of this blog series to learn more about 4Sight.
Are you interested in discovering the secrets to unlocking outstanding medical affairs performance through AI? Download our eBook now.